The service sector grew slightly in July, according to an Institute for Supply Management index. The index rose to 54.3 in July, from 53.8 and marking the seventh month of expansion. About 80% of U.S. employment is in the service sector's hospitals, restaurants, airlines, dry cleaners and banks; an index level above 50 indicates growth. "Be all that you can be," writes Carter Thurk in his September 1985 column: "There was a time when a number of advertising themes centered around the catch-phrase 'No One Does It Better.' There was a song of the same name, and it appeared in many types of advertising. Now the trend seems to be 'Be the Best You Can Be' or 'Best We Can Be.' You hear it on any number of commercials. And not to be left out, one of the Armed Services, the Army, uses the tagline, "Be all that you can be."
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