Win 'n' Grin: Put Your Marketing to the Test

摘要

Testing preferred marketing messages and delivery channels will provide the highest return on your marketing investment by costing you less than untested efforts, and granting you the ability to compare responses to different messages, competing media channels, and various target audiences. By the point in the marketing process that you are ready to run test ads, you will have created your strategic planning goals for the company, a marketing budget and a promotional calendar for the year. These nine test steps are the beginning of implementing the marketing plan and reaping the rewards.