One Giant,50-Year Leap:Anthony Paustian,Ph.D. HOW APOLLO'S STOTY CAN HELP FIX NASA'S CURRENT BRAND PROBLEM

摘要

I was five years old when Neil Armstrong and Buzz Aldrin became the first men to land on the Moon during the flight of Apollo 11. Like many people, I watched the event on a black and white television, and then went outside to look up at the Moon, knowing that people were exploring its forbidding terrain. For the millions of children across the globe who were inspired by that occurrence, this was a defining brand moment for NASA.