Webinars: The New Age Speak-Easy

摘要

Imagine this scenario: More than 300 people gather to learn about the newest upgrade to their accounting software and they haven't had to spend hundreds of dollars traveling to attend the class. In fact, they're still at their desks in front of their computers. As Internet usage continues to thrive and many still worry about the economy, accounting vendors and resellers' clients and prospects are taking advantage of online classes. Webinars―seminars conducted via the Web―are everywhere, it seems. No wonder. Seminars, one of the staples of the sales business, aren't drawing attendees as they used to. In the last 10 months, getting clients and prospects to live events has been a challenge for Tectura, a Phoenix-based Microsoft and Exact Software reseller with an increasingly national presence. "We can't get people's behinds in the seats. Whether it's due to economic drivers or seasonal reasons, online events are drawing more attention," says Chandra Petrzelka, national marketing director for Tectura.