HARD TIMES

摘要

On the whole, people in the UK are pretty generous when it comes to charity. Last year, according to research by the Charities Aid Foundation, in a typical month 28m people - 56% of the population - made a donation, while the average monthly amount they donated was £33. Businesses were also generous - contributing £1.4bn in 2007/2008.rnThis year, however, tells a different story. The ongoing recession continues to have an impact and the UK's 190,000 registered charities are finding themselves chasing a reducing pool of funds. They are having to rely on imaginative and innovative ways to persuade donors to part with their cash. And it's not as if there is a dearth of ideas out there.