Bridging the Marketing Gap: A Review of How to Think Like a Behavior Analyst: Understanding the Science That Can Change Your Life by Jon Bailey and Mary Burch

摘要

The field of applied behavior analysis has suffered from a relative dearth of user-friendly books appropriate to a lay audience. Bailey and Burch's book fills this niche with a work that is both entertaining and informative. The book is reviewed in terms of the strengths and limitations of its content, as well as in the context of the importance of effective marketing of behavior analysis.