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Promoting healthy foods in the new digital era on Instagram: an experimental study on the effect of a popular real versus fictitious fit influencer on brand attitude and purchase intentions

机译：在Instagram上推广健康食品：一个对虚拟效应对品牌态度和购买意图影响的实验研究

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摘要

Randomization checks of variables measured by experimental conditiona

机译：通过实验条件测量的变量随机化检查

著录项

期刊名称 BMC Public Health
作者
Frans Folkvord; Elze Roes; Kirsten Bevelander;
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作者单位

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年(卷),期 2020(-1),-1
年度 2020
页码 -1
总页数 8
原文格式 PDF
正文语种
中图分类公共卫生工程;
关键词

机译：社会影响者;营销;健康食品;公共卫生;态度;意图;

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专利

1. The Influence of Social Value on the Attitude of M-Advertising Users and the Purchase Intention of the Millenial Generation on the Instagram Application [J] . Gede Astawa Pradika, Ketut Rahyuda, Ni Nyoman Kerti Yasa, European Journal of Business and Management . 2018,第12期

机译：社会价值对移动广告用户态度和千禧一代在Instagram应用程序上的购买意愿的影响
2. Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions [J] . Journal of retailing and consumer services . 2020,第Mara期

机译：Instagram和YouTube博客推广它，我为什么要购买？信誉和超社会互动如何影响购买意愿
3. Starring in your own Snapchat advertisement: Influence of self- brand congruity, self-referencing and perceived humor on brand attitude and purchase intention of advertised brands [J] . Phua Joe, Kim Jihoon (Jay) Telematics and Informatics . 2018,第5期

机译：在您自己的Snapchat广告中担任主角：自我品牌一致性，自我参照和幽默感对广告品牌的品牌态度和购买意图的影响
4. Instagram as Information In Developing Purchase Intentions: The Role Of Social E-Wom And Brand Attitude [C] . Tiara Murli Adila, Wulan Septiana Bintang, Ridho Bramulya Ikhsan, International Conference on Information Management and Technology . 2020

机译：Instagram作为发展购买意向的信息：社交网络和品牌态度的作用
5. The Influence of Product-brand Fit and Product-category Fit on Product Attitude and Purchase Intention: The Role of Brand Strength and Processing Fluency [D] . Goh, Yi Sheng. 2010

机译：产品品牌契合度和产品类别契合度对产品态度和购买意愿的影响：品牌强度和加工流畅度的作用
6. Testing Model of Purchase Intention for Fast Food in Mexico: How do Consumers React to Food Values Positive Anticipated Emotions Attitude toward the Brand and Attitude toward Eating Hamburgers? [O] . Héctor Hugo Pérez-Villarreal, María Pilar Martínez-Ruiz, Alicia Izquierdo-Yusta 2019

机译：墨西哥快餐购买意愿的测试模型：消费者如何应对食品价值积极的预期情绪对品牌的态度以及对吃汉堡的态度？
7. Promoting healthy foods in the new digital era: An experimental study on the effect of a popular versus fictitious ‘Insta-influencer’ on brand attitude and purchase intentions [O] . Frans Folkvord, Elze Roes, Kris Bevelander 2020

机译：促进新型数量的健康食品：一个对民众对虚构“Insta-Chordenter”对品牌态度和购买意图影响的实验研究

Promoting healthy foods in the new digital era on Instagram: an experimental study on the effect of a popular real versus fictitious fit influencer on brand attitude and purchase intentions

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