IMPACT OF THE GIVING CIGARETTES IS GIVING HARM CAMPAIGN ON KNOWLEDGE AND ATTITUDES OF CHINESE SMOKERS

摘要

ObjectiveTo date there is limited published evidence on the efficacy of tobacco control mass media campaigns in China. This study aimed to evaluate the impact of a mass media campaign “Giving Cigarettes is Giving Harm” (GCGH) on Chinese smokers’ knowledge of smoking-related harms and attitudes toward cigarette gifts.