SOCIAL MARKETING MESSAGES ON TYPE 2 DIABETES AND COGNITIVE IMPAIRMENT FOR HEALTH AND MENTAL HEALTH PROFESSIONALS

摘要

Statement of ProblemResearchers have recently drawn attention to associations between type 2 diabetes in older adults and increased risk of cognitive impairment and dementia. The purpose of this study is first to assess professional awareness and then to identify the most compelling messages. That information, in turn, lays the foundation for a social media campaign using translational science methods directed at professionals who work with older adults at risk for dementia and/or diabetes.