A novel method to promote physical activity among older adults in residential care: an exploratory field study on implicit social norms

摘要

BackgroundPhysical activity (PA) levels of older adults living in a care setting are known to be very low. This is a significant health(care) problem, as regular PA has many health benefits also at advanced age. Research on automatic processes underlying PA behaviour in physically inactive older adults is yet non-existing. Since people are unconsciously influenced by people around them (i.e. by ‘social norms’) automatic processes could be used to promote PA. We developed an explorative intervention method to assess the effects of automatically processed (implicit) descriptive social norms (‘What most people do’) on behavioral intention and participation in PA offered in a local residential care setting.