现代社会视角下的营销组合创新

摘要

Competitiveness depends on innovation, and marketing innovation is the soul of enterprise innovation. But how to carry on the marketing innovation is a problem. This paper put forward the modern social innovation techniques applied in marketing innovation. Through the reanalysis of marketing combination of the elements, the original disembodied innovation become executable. This paper put forward the method of deffective implementation of marketing combination innovation.%竞争力取决于创新力,营销创新是企业创新的灵魂,而如何进行营销创新是一个大问题.本文提出将现代社会日益变化的创新技法应用于营销创新,通过对营销组合要素的再分析,使原来虚无缥缈的创新变得有法可循.并提出了有效实施营销组合创新的具体方法.