中国电影企业片头与国外知名电影公司片头设计的对比分析

摘要

This article made the comparative analysis of function and artistry of classic film enterprise titles at home and abroad from domestic and overseas different design ideas and different cultural backgrounds, and put forward development ideas of switching into dynamic diversified integrated audio —visual, displaying corporate culture and establishing corporate image, seeking to the perfect combination of technology and art as our local titles from static plane form of expression.%本文从国内外不同的设计思路,不同的文化背景出发,对比分析国内外经典影视企业片头的功能和艺术性,提出由平面静态的表现形式转向动态多元化的综合视听、展示企业文化,树立企业形象、寻求技术与艺术的完美结合作为我国本土片头设计的发展思路.