数据库营销:大数据时代引发的企业市场营销变革

摘要

In the age of big data, data becomes the business itself in many industries. Data becomes more and more important. Company can utilize big data effectively through data acquiring, storing, processing and applying. This data can form company's customer data base. Data base marketing will become the most popular marketing way in the age of big data.%随着海量数据时代的到来,很多行业几乎到了“数据就是业务本身”的地步,数据的重要性尤为凸显.企业通过对海量数据进行数据获取、数据存储、数据处理与分析和数据应用来实现对海量数据的有效利用,并形成企业的用户数据库,这就促使数据库营销成为海量数据下企业市场营销变革的一种主流方式.