This paper aims to explore how tourism enterprises can improve the value of tourism products through value engineering methods, and thus improve their economic and social benefits. It combined with the existing status of tourists and tourism products, analyzed the tourism product design problems through functional analysis and cost analysis, discussed the ways to enhance the value of tourism products by using the basic formula of value engineering, and put forward the corresponding recommendations for transportation and accommodation issues.%文章旨在探讨旅游企业如何通过价值工程方法提高旅游产品的价值,进而提高其经济效益和社会效益.通过结合现有观光型旅游产品的现状,分析了观光型旅游产品设计中存在的问题,通过功能分析和成本分析,结合价值工程基本公式给出了提升旅游产品价值的途径,并针对交通和住宿问题提出了相应的改进建议.
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