基于旅游者视角的黑色旅游意愿影响因素研究

摘要

Dark tourism, particularly in European and American areas, has been an emerging tourism hot field for research in recent years. The paper, from the perspective of tourists, selected three aspects for questionnaire design: the tourists’characteristics, tourism preference and tourism attitude toward dark tourism,then collected data through the web survey and carried on the analysis via SPSS19.0 statistical software. The study found that the travel preferences, cognizance of dark tourism and the perceived colour shade of dark tourism are the influencing factors of tourists’intention to dark tourism. Hope this conclusion could be of some help to the dark tourisms' resources development and marketing.%近年来，黑色旅游已成为国外旅游学界，特别是欧美地区新兴的热点研究领域。文章从旅游者视角出发，基于旅游者性格特征、旅游偏好、黑色旅游态度三个维度进行问卷设计，并在网络调查基础上，运用SPSS19.0统计软件进行数据分析，得出旅游者旅游偏好、旅游者对黑色旅游的认知以及旅游者所感知的黑色旅游色度会影响旅游者黑色旅游意愿的结论，以期对我国黑色旅游资源的开发及市场营销提供一定参考价值。