浅谈感性营销在企业营销组合中的应用

摘要

感性营销，顾名思义，就在企业营销管理过程中将“情感”因素融入其中，这对于培养顾客忠诚度和美誉度以及提高企业自身利益起着关键性作用。最重要的是把握消费者心理，迎合顾客情感。文章主要通过对感性营销在“4C”中的巧妙应用进行分析和总结，对如何提高企业营销管理水平提供自己的一点看法和建议。%　　The Sensibility Marketing, essentially, is that it is added the element of feelings during enterprise management, which plays an important role in cultivating customers' loyalty and reputation and improving their own interests. It is the most important to grasp consumers' psychology and to meet customers' emotions. The main aim of this article is analyzing and summarizing the application of Sensibility Marketing in the theory of "4C", which is helping for improving the level of enterprise marketing management. And I can also provide my own point of view and recommendations.