基于SCP范式的上海工业旅游产业组织分析

摘要

本文针对上海市工业旅游市场的发展现状，通过SCP范式分析研究了目前上海的工业旅游产业结构、市场行为和市场绩效，指出当前上海工业旅游的产业结构具有市场集中度过高、产品差异化仅表现在主题文化方面且进入壁垒不高的特征，由此造成了相应的市场行为，最终导致了该产业的间接绩效水平高于直接绩效水平。最后提出了优化产业结构的相关政策建议。%Based on the development status of Shanghai industrial tourism market, this paper studied the industrial structure, market behavior and market performance of Shanghai industrial tourism by SCP paradigm, pointed out the characteristics of the industrial structure of the current Shanghai industrial tourism, namely too high market concentration, product differentiation only reflected in the theme culture and not high barriers to entry. The characteristics of the industrial structure resulted in the corresponding market behavior, so that it caused the indirect performance level was higher than the direct performance level of Shanghai industrial tourism. Finally, the relevant policy recommendations to optimize the industrial structure were proposed.