Due to the superior geographical position and beautiful natural scenery of Nanchong, it has be richly endowed by nature tourism resources, therefore, Nanchong city has much room for growth in tourism product development and city construction. This paper analyzes the principles and approaches of tourism product development and city construction, summarized the advantages and experience, trying to find out the unfavorable factors and problems in development of Nanchong tourist products and city construction, to promote the upgrading of the structure of tourism industry in Nanchong city.%由于南充市地理位置优越,自然风光优美,具有得天独厚的旅游资源,因此,南充市在旅游产品开发和城市建设上有很大上升空间,本文分析南充旅游产品开发和城市建设融合的原则及路径,总结其中的优势和经验,试图找出南充旅游产品开发和城市建设融合发展中的不利因素和问题,努力推动南充市旅游产业的结构升级。
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