电信行业市场营销策略研究

摘要

院市场营销战略对市场营销的成败具有关键的作用。本研究在回顾相关市场营销战略文献研究的基础上，结合黑龙江联通公司的具体实际，研究了电信公司市场营销战略。文章通过实证研究的方法，重点考察了消费者的心理和行为等因素在市场营销战略制定中的作用，进而给出了具有充分客观依据的电信行业具体营销策略。本研究对科学合理的制定电信企业的市场营销战略具有一定的指导意义。%Marketing strategies are very important for the success of marketing. Based on an review of related literature on marketing strategy and combined with the specific conditions of Heilongjiang Unicom, this article studies marketing strategy for telecommunications company. By empirical research, this article focuses on the role of consumers' psychology and behavior in the formation of marketing strategy. Then a specific marketing strategy for telecommunication industry is given with sufficient objective basis. This article has certain guiding significance for making scientific and rational marketing strategy for telecom enterprises.