CAR：应用型办学环境下大学生学习动力提升的关键--基于期望理论的视角

摘要

文章以期望理论为基础，从期望值、工具值和目标价值三种影响大学生行为的促动因素出发，分别从个人努力寅学业成绩、学业成绩寅组织奖励及组织奖励寅个人满意三个环节分析了应用型办学环境下大学生学习动力不足的原因。接着，根据20/80法则，抓住解决大学生学习动力不足的关键要素，进而提出了由课程激励、学业评价激励和组织奖励激励所构成的CAR激励策略。%The paper is to begin with three kinds of actuation factors influencing college student's behavior which are Expectancy, Instrumentality and Valence based on the expectancy theory. It analyzes the causes of deficiency of college students' learning motivation from three links which are respectively from personal efforts to academic performance,from academic performance to organization reward and from organization reward to Personal satisfaction under the applied education environment. And then, it grasps the key factors to solve the deficiency of college students' learning motivation according to the 20/80 rule. After that, The"CAR"motivation strategies are put forward, which consist of Course Motivation, Academy Appraisal Motivation and Reward Motivation of Organization.