企业市场营销活动中项目化管理的优势构建

摘要

The marketing is one of the most important methods used in the fierce market competition of modern enterprises, good marketing activities are of very important significance for shaping the enterprise image, expanding enterprise influence and growing economic strength. Project management is taking the enterprise's overall marketing activity as an management project, through a series of process management of planning, organization and implementation, fully plays and establishes the advantages of project management, and promotes more effectiveness of enterprise marketing activities.%市场营销是现代企业在激烈的市场竞争中采用的重要方法之一，良好的市场营销活动对于塑造企业形象、扩大企业的影响力以及壮大企业的经济实力具有非常重要的意义。而采用项目化管理的方法，则是将企业的整个市场营销活动当作一个管理项目进行研究，通过一系列的计划、组织和实施的过程管理，将项目管理的优势充分发挥并确立下来，促进企业市场营销活动获取更大的成效。