基于行为模式视角的步行商业街室外公共空间形态研究——以深圳南山商业文化中心区海岸城片区为例

摘要

移动互联网时代的到来正深刻改变着人们的消费观念,体验式消费已经逐渐成为引导人们商业活动的主体.人们的购物行为已经不仅仅是购买商品,享受优质的服务水平,还与交往、观光、娱乐密不可分.文章尝试以深圳南山商业文化中心区海岸城片区的商业街外部公共空间为例,从使用者行为模式的视角来分析商业街室外公共空间形态的要素与特征.%The advent of the era of mobile Intemet is profoundly changing people's consumption idea,and experiential consumption has gradually become the subject guiding people's business activities.People's shopping behavior is not just to buy goods and enjoy high quality service,but also closely related to contacts,sightseeing and entertainment.Based on the external public space of the business street of the coast city area of Shenzhen Nanshan commercial culture city central area,this paper analyzes the elements and characteristics of business street outdoor public space form from the perspective of consumer behavior model.