数字媒体时代品牌的卡通化应用探究--基于国内孕妇、孩童品牌形象的卡通化形象应用

摘要

卡通是可以有深刻影响力的文化产品，是具有长期生命力的品牌投资，是与时尚潮流文化紧密结合的艺术营销的形式。对于直接与卡通形式有着密切联系的孕妇、孩童行业而言，卡通营销策略是可以全方位提升品牌形象的一种营销策略。本文将重点论述如何根据市场需求有针对性的实践这种营销模式，以期实现品牌的差异化。%Cartoon is a cultural product of profound influence, is a brand investment of long-term vitality, and is an art marketing form together with fashion culture. For maternity and kids industry, which is directly related to cartoon form, cartoon marketing strategy can promote the brand image comprehensively. This article discusses on how to put this mode into practice combined with market demand, so as to realize brand differentiation.