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基于SWOT分析的武汉市低碳旅游景区的开发现状及策略

         

摘要

In the background of low-carbon economy, low-carbon tourism came to being, and gradually became a new form of tourism, so the development of low carbon tourism is a new way of tourism sustainable development, and has a very important significance for tourism and environmental protection. This paper uses the concept of low-carbon economy, takes scenic areas in Wuhan as the research object, and through on-the-spot investigation, uses SWOT analysis method to put forward reasonable suggestions and feasible solutions to the development of Wuhan low-carbon tourism mainly from government policy, products and services in scenic spots and other aspects, in order to provide the objective basis and reference for decision-making of ecological civilization construction and promotion of the low-carbon tourism scenic area.%在低碳经济的大背景下,低碳旅游应运而生,并逐渐成为一种新的旅游形式,开展低碳旅游是旅游业走可持续发展的新途径,对旅游景区和环境保护具有十分重要的意义.本文借用低碳经济的理念,以武汉市旅游景区为研究对象,通过实地考察,采用SWOT分析的方法,主要从政府政策,景区的服务与产品及景区的旅游者等方面分析,对武汉市发展低碳旅游提出合理的建议与可行方案,以便对省市各级地区的旅游景区低碳化的推进及生态文明社会建设的相关决策提供客观依据与参考.

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