基于计划行为理论的大学生交通安全行为影响因素研究

摘要

提高大学生交通安全意识,改善其交通安全行为对于降低大学生交通安全事故发生率至关重要.基于计划行为理论,构建了大学生交通安全行为影响因素模型,收集数据验证模型.结果发现,行为态度、主观规范、知觉行为控制对个体交通安全意识及行为都有显著影响.但对交通安全意识,主观规范和行为态度的影响作用都较大;对交通安全行为而言,知觉行为控制最重要.研究结果对交通安全教育的理论和实践者具有重要意义.%It is very important to improve the traffic safety awareness and behavior of college students. Based on the theory of planned behavior, this paper constructed the model of influencing factors of safety behavior of college students, and collected the data to validate the model. The results show that behavioral attitudes, subjective norms and perceived behavior control have significant effects on individual traffic safety awareness and behavior. And for traffic safety awareness and safety behavior, the biggest influencing factors are perceptual behavior control. The results of the study are of great significance to the theory and practice of traffic safety education.