Tourists' subjective impression towards the tourism destination is the important influence factors of decision-making of tourists. The tourists' subjective impression is the results of tourism visualization information which was revised by tourists, rather than the original tourism visualization transmitted by the tourism destination. Guilin is the famous international tourism city and its international tourism developed vigorously. Making research on the apperceive of Guilin's impression of foreign tourists will provide beneficial references for Guilin's sustainable development. The composition making research based on the tourism market investigation since there aren't any researches doing before.% 旅游者对旅游目的地的主观印象是影响旅游者决策的重要影响因素。旅游主观印象是个体对所接受的旅游形象信息进行加工后的主观感知结果，并非客观推广传播的旅游形象在个体大脑中的完全再现。桂林是国际著名旅游城市，入境旅游蓬勃发展。探索入境游客对桂林旅游总体印象的感知，能够为桂林旅游的形象宣传策略的制定、桂林旅游可持续发展提供有益的借鉴和参考。目前基于旅游市场调研一手资料的旅游印象研究还没有，本文致力于这方面的研究。
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