文化产业国际外包合作的影响因素--一个演化博弈的分析框架

摘要

Based on the evolutionary game theory ,this paper establishes a evolutionary game model for international cultural enterprise′s out‐sourcing network.It describes the long‐term evolutionary trend of operators who compete and cooperate during outsourcing cooperation by an evolutionary stable strategy.And it argues that cooperation risk factor ,trust level of each other ,outsourcing contract price ,final price of out‐sourcing product made by developed country and the cost made by developing country are the important factors affecting the evolution results of system.Moreover ,the outsourcing task's level is another indirect factor through participating the step of outsourcing production ,and learning ca‐pacity also influences outsourcing profit ,not system evolution result.%运用演化博弈理论方法，建立了国际文化企业外包网络的演化博弈模型，利用演化稳定策略描述了发达国家企业与发展中国家企业的文化产品外包合作竞争的长期演化趋势，发现了影响该系统演化结果的重要因素，即国际文化企业外包合作风险系数、双方信任水平、文化产品外包契约价格、发达国家企业最终售价和发展中国家企业外包成本。此外，文化产品外包任务水平还会通过外包生产成本环节来间接影响系统演化结果；企业学习能力会对外包利润产生影响，但不影响系统演化结果。