探寻新型古镇文化产业聚集模式——以天津杨柳青镇文化产业策划为例

摘要

依托天津华侨城运河文化大型文旅项目中前期策划工作的部分成果及经验,从思——市场动态的思考、源——项目策划的构思、形——项目策划的过程和果——策划阶段成果等四个方面,以其中的一个点——杨柳青镇文化策划为案例对新型古镇文化产业聚集模式展开探讨.通过对文化聚落形式、文化脉络梳理、产业体系构建的阐述形成项目前期文化及商业业态策划,对进一步规划及建筑设计的实施工作提供导则作用.%Supported by achievement and experience of prophase plan of the canal culture and tourism project in Tianjin Huaqiao City, our design team explored this project from four aspects: thinking of market dynamism, project programming in terms of the conception, procedure and interim achievements.We examined and expounded the aggregation of culture of the new ancient town, taking the cultural planning of Yangliuqing Town for instance. Moreover, expounding the form of cultural cluster, the context of culture and the system of industry was the early stage of cultural and commercial planning, which provides reference for the further working.