电商企业“野蛮生长”背景下的旅游物流转型升级

摘要

随着电商企业“野蛮生长”，旅游物流量、需求、载体、上下游商业都发生大的商业变迁，旅游物流面临着社会化、网络化、系统化、生态化、“最后一公里”方便快捷化等新要求。提出旅游物流转型升级的四部曲，可促使旅游物流服务逐渐从被动走向主动，满足客户日益个性化的服务需求。%With the “Wild Growth”of electric business, the business change of the tourism logistics quantity, need, carrier and the upper and lower business has taken place and the tourism logistics is faced with such new demands as socialization, network, systematization, ecology and the convenience and shortcut of“the last mile”. The four aspects of the transition and upgrade of the tourism logistics can change its passiveness into positiveness and meet the individual demands of services.