2014年巴西世界杯期间我国中小城市球迷行为调查研究--以蚌埠市为例

摘要

Cultural behavior of medium-small cities fans truly reflects the cultural connotation of the masses football. It found that fans watched and discussed the matches with groups during the Brazil Word Cup, participation in play activities significantly increased, sports non-material consumption increased, the majority of fans had drinking behavior, but the treatment of drinking cognition level was very well. This paper suggests that we should construct the fans culture from three aspects of material, system and spirit, the rational allocation of basic football resources, cultivating the mature fans organization, concise core fans culture.%中小城市球迷的足球文化行为真正体现了我国群众足球的文化内涵。调查发现，巴西世界杯期间，中小城市球迷喜欢群体看球与交流，参与实践踢球活动显著增加，体育非实物型消费有所提高，多数球迷有饮酒行为，但对待饮酒认知水平良好。认为，中小城市球迷文化建设关键在于三个层面，合理配置足球基础资源、培育成熟的球迷组织和凝练核心球迷文化。