C2C网上购物顾客满意度影响因素分析

摘要

C2C电子商务出现以来,在获得较大发展的同时也遇到了很多的问题,其中顾客满意度的影响因素就是主要问题之一。在回顾传统顾客满意度发展基础上,根据C2C电子商务特性,分析了新的购物环境下影响顾客满意度的因素。%C2C online shopping, since its emergence, has seen great development, and many problems as well, one of which is the influencing factors of the customers＇ satisfaction. The paper, based on the development of the traditional customers＇ satisfaction and the features of C2C online shopping, analyzes factors influencing the customers＇ satisfaction in the new shopping environment.