我国商业银行优化CRM的理论研究

摘要

Based on the concept and core idea of the customer relationship management,the paper proposes an overall plan for the development of commercial banks,establishing effective mechanism and procedures to manage the customer relationship information.%从客户关系管理的概念及其核心思想入手,提出了商业银行发展的整体构想,建立用于管理客户关系信息的有效机制和程序。