从迪士尼度假区来看我国主题乐园的发展

摘要

There have been five Disney Resort in the latest fifty years all of the world.Disney Resort has compound function model and comprehensive business.Disney Resort pay attention to the experience economy and the vitality.All the ideas are the factor of Disney＇s success and can be used as for reference for China＇s Theme Park.%迪士尼公司50多年来在全世界建设了5个度假区,其复合化的功能布局模式、综合化的经营状态、重视＂体验价值＂全面创造、保持乐园的生命力等设计理念都是成功的要素,这些要素对于我国主题乐园的发展具有重要的借鉴意义。