本文以制造业上市公司为样本,主要运用定量的方法研究了区域经济环境、企业多元化战略和经济绩效三者的关系.研究发现:企业产品多元化整体上会带来经济绩效的折价,虽然不同的区域经济环境之间有明显差异的折价程度差异,但却与区域经济环境本身无明显关系.而企业跨国多元化程度则与区域环境呈正相关的关系,即区域经济环境越好,跨国多元化程度越高.%The paper studies the connections among the regional economic environment, the strategies of enterprise diversification and its economic performance. Research findings show that product diversification generally leads to a reduction in economic performance, though to varying degrees from one economic region to another, yet it has no marked relationship with regional economic environment itself. The multinational diversification degrees of enterprises are directly related to regional economic conditions, that is, the better regional economic environment there is, a higher degree of diversification enterprises enjoy.
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