沉浸体验对管理类课程学习绩效的影响--学习满意度的中介效应

摘要

This study explores the effect of flow experience, learning satisfaction and learning hard on learning performance based on flow theory. The empirical findings suggest that flow experience resulting from class discussion positively influence learning satisfaction, whereas flow experience resulting from class discussion has no significant effect on learning performance, on the other hand, flow experience resulting from team project has no signiifcant effect on learning satisfaction, and has positively effect on learning performance. The mechanisms revealed by this study not only shed light on teaching administrating, but also have important practical significance in enhancing teacher’s performance by means of experiential education.%本文借用体验营销中的“沉浸体验”理论，分析了学生在管理类课程学习中的三种沉浸体验。同时引入学习满意度和学习努力程度，探讨这三类因素对学习绩效的影响效应大小。实证研究表明：学生在讨论案例时的沉浸体验对学习满意度有显著影响，但对学习绩效没有直接影响；学生在小组报告的选题、分析和写作时的沉浸体验对学习满意度没有显著影响，但对学习绩效有显著正向影响；学生的学习努力程度对学习绩效无显著影响。本文的研究结果可以为管理类专业的教学管理和教师改进体验式教学方法提供参考价值。