广东省农产品品牌建设现状及对策研究

摘要

Branding operation of agricultural products is the only way for the development of modern agri -culture .Under the new circumstances of promoting agricultural modernization , the current situation and char-acteristics of agricultural product brand building in Guangdong Province were summarized in this paper based on brand connotation .The development restriction was also highlighted , and some countermeasures were put forward to promote the development of agricultural product brand in Guangdong Province .%农产品品牌化是发展现代农业的必由之路。在深入推进农业现代化的发展形势下，本文以农产品品牌内涵为切入点，介绍了广东省农产品品牌发展现状及特色，指出品牌建设中存在的问题，并提出了加快品牌建设的对策建议，以期促进广东省农产品品牌的建设。