[Objective] This research was conducted to study farmers behaviors in adoption of different rice cultivation ways and the influencing factors,and the corresponding references were provided to the development and promotion of rice cultivation ways.[Method] Based on the data from spot investigation,the Multinomial Logistic model was used to analyze empirically on results and influencing factors of farmers behaviors in adoption of direct seeding rice,rice transplanting with machine and hand planting rice.[Result] Whether the rice cultivation way was labor-saving or not had a significant effect on farmers' adoption of both direct seeding rice and rice transplanting with machine.The information accessibility of rice cultivation way had a significant effect on farmers' adoption of rice transplanting with machine.The productive investment had a negative effect on farmers' adoption of direct seeding rice; rice planting area was negatively correlated with farmers' adoption of direct seeding rice and positively correlated with farmers' adoption ofrice transplanting with machine.There was a positive correlation between the household diversity and farmers' adoption of direct seeding rice and rice transplanting with machine.[Conclusion] The key factor affecting farmers' behaviors in adoption of rice cultivation way is labor input.Farmers' adoption of labor-saving and simple rice cultivation way is promoted by the household diversity.The low productive investment is an important reason for farmers to adopt direct seeding rice.Promoting scale management and providing convenient and effective technical information can be promotion to the development of rice transplanting with machine.%[目的]探讨农户对不同稻作方式的采用行为及影响因素,为稻作方式的发展及推广工作提供科学依据.[方法]基于实地调研数据,运用Multinomial Logistic模型对农户采用直播稻、机插稻和手栽稻的行为结果及影响因素进行实证分析.[结果]稻作方式的省工特性对农户采用直播稻和机插稻均有显著影响;稻作方式信息可获得性对农户采用机插稻有显著影响;稻作方式的生产性投入与农户采用直播稻呈负相关;水稻种植面积与农户采用直播稻呈负相关,与农户采用机插稻呈正相关;农户兼业性与其采用直播稻和机插稻呈正相关.[结论]稻作方式的劳动投入量是影响农户采用行为的关键因素;农户的兼业性促进了其对轻简稻作方式的采用;生产性投入低是农户采用直播稻的重要原因.推进水稻规模经营、为农户提供方便有效的技术信息可促进机插稻的发展.
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