企业技术与市场要素协同创新研究--基于浙江大华技术股份有限公司的案例分析

摘要

企业技术与市场要素协同是技术创新成功的关键。采用单案例研究方法，选取大华技术公司为案例，探索民营高新技术企业技术要素与市场要素协同机制。结果发现，产品中心是该企业实践技术与市场要素协同创新的最主要部门，具有高度灵活性，技术要素与市场要素协同呈层次性和动态性特征。随后，提出技术要素与市场要素CFI协同层次金字塔模型及其动态演进过程，打开了企业技术与市场要素协同的“黑箱”，对完善企业技术创新体系、提升创新绩效具有借鉴意义。%T he synergy betw een technological and marketing functions is the key to success of technology innovation in an enterprise .T his paper try to explore the synergetic mechanism of technological functions and market functions ,based on the case study of Dahua Technology Co .,LTD ,a private high‐tech enterprise in Zhejiang .The results indicate that , Product Center is the main department to practice synergy between technology and market functions ,and the synergy is of multi‐levels and dynamic .Based on this case ,a CFI Pyramid Model for Hierarchical Synergy between technology and mar‐keting functions is brought forward .