大数据驱动情景下企业商业模式创新的发生机理--对100个大数据案例的话语分析

摘要

大数据时代是当前企业面对的全新运营环境，同时，企业商业模式创新一直是学术和实务界的关注热点，但大数据驱动情景下企业商业模式创新的发生机理至今仍是一个未解“黑箱”。采用话语分析方法，基于100个大数据案例提炼了商业模式创新的发生机理。研究得到了集合数据、行为、属性和情景4个范畴共16个语素的驱动因子模型，并刻画了以上语素和范畴之间的关系路径。%A lot of attentions to business model innovation have been paid by practitioners and scholars .However ,based on the era of big data‐driven operational environment ,occurrence mechanism of business model innovation is still a black box . Using discourse analysis ,based on 100 big data cases ,it refines the occurrence mechanism on business model innovation . It proposes four categories including data ,behavior ,attribute and context ,amounting to sixteen elements .Furthermore , it describes the relational paths among categories and elements .It enriches business model innovation theory ,and provides practical guidance for innovation practice .