Innovation of agricultural enterprises is the key to promoting adjustment of industrial structure.In use of grounded theory,analyzes about 70,000 words eco-innovation data of ten agricultural enterprises in Yangling district of Shanxi province,investigates operating process of agricultural enterprises eco-innovation,acquires 131 concepts and 24 categories,and constructs an eco-innovation model of agricultural enterprises with respect to the basis,value chain,and consequence of eco-innovation model.The model is built upon analysis of data collected in rigorous surveys,indicates creation of agricultural eco-innovation in refinement and comprehensiveness of components,and offsets biases toward empirical methods in eco-innovation research.%提高涉农企业生态创新能力是推动我国产业结构调整的关键.运用扎根理论对陕西省杨凌区10家涉农企业生态创新行为约7万字的一手数据进行编码分析,梳理涉农企业生态创新行为的整体运作过程,形成131个概念与24个类属,并建立以生态创新行为发生为基础、生态创新行为价值链和生态创新行为效果为主体的涉农企业生态创新行为理论模型.该模型严格有效体现了涉农企业生态创新行为在构件细化和全面性方面的创新性,弥补了现有生态创新研究偏重于量化研究的缺陷.
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