企业环境许诺与绿色产品创新绩效关系研究

摘要

在回顾总结绿色产品与创新绩效有关文献基础上,以绿色产品创新绩效为被解释变量,企业环境许诺与人力资本为解释变量,以污染密集型行业的制造业为研究对象,利用结构方程模型(SEM)探讨企业环境许诺、人力资本对绿色产品创新绩效的影响.研究表明,企业环境许诺对绿色产品创新绩效具有正向影响,并通过绿色适应能力直接影响绿色产品创新绩效;人力资本并不直接影响绿色产品创新绩效,绿色自适应能力在人力资本与绿色产品创新绩效之间起到一定的调节效应.%Based on the review of relevant literature on green product and innovation performance,this paper utilizes struc tural equation modeling (SEM) to explore the positive effects of corporate environmental commitment and human capital on green product innovation performance,and green product and innovation performance was used as the explained variables,environmental commitment and human capital was used as explanatory variable.This study tests the hypotheses in a sample of pollution intensive industries.The empirical results show corporate environmental commitment positively affects green product innovation performance directly and positively influences it indirectly via green adaptive ability.Human capital,however,does not affect green product innovation performance directly.Green adaptive ability is a full mediator between human capital and green product innovation performance but a partial mediator between corporate environmental commitment and green product innovation performance.