动态竞争中的优质竞争行动及其决定因素

摘要

创新破坏论主张,各个企业应采取进攻与响应行动来追求市场机会.这些具有对偶竞争关系的行动能够决定企业长期的生存和表现,企业必须通过采取优质竞争行动来获取竞争优势.对动态竞争中的优质竞争行动测量及其决定因素进行了探讨.%The theory of creative destruction suggests that each firm should take actions and responses to pursue market opportunities. These actions with the relationship of dynamic competition, can decide the firms' long-term survival and performance, and firms must take superior competitive actions to achieve competitive advantages. This article has explored how to measure the superior competitive action of dynamic competition and the determinants of superior competitive action.