关于吉利收购沃尔沃后的文化整合问题的探讨

摘要

在跨国并购中,有七成的并购未达到预期的商业价值,而其中七成的失败要归咎于文化整合,这就是著名的＂七七定律＂。因此,文化整合问题成为我国民营企业跨国并购的一道鸿沟。本文借助吉利收购沃尔沃这一经典案例,深入剖析双重文化差异,并据此提出具体文化整合策略。%The famous "Seven-seven Law" is that seventy percent of the cross-board MA can't achieve the expected benefits and seventy percent of the failures are due to the culture integration.Therefore,the problem of culture integration has been the chasm in the cross-board MA in which the Chinese private enterprise participates.Based on the classical case of the Geely's acquisition of Volvo,this paper discusses the dual culture differences,and proposes specific strategies of the culture integration.