新媒体背景下的大学生思想政治教育SWOT分析及对策研究

摘要

Since the new media births, its unique spreading way and the method influenced college. The article uses the method of SWOT to analyze the strengths and weaknesses of college students' ideological and political education under the background of the new media, points out that the new media to college students' ideological and political education to provide opportunities and challenges, explore countermeasures of ideological and political education under new media environment.%　　新媒体自诞生以来，就以其独特的传播方式和手段影响着大学生。本文通过运用SWOT分析法，分析出在新媒体背景下开展大学生思想政治教育的优势、劣势，并指出新媒体给大学生思想政治教育提供的机遇和挑战，探讨出新媒体环境下思想政治教育工作的对策。