教辅类报刊的现状、困境与出路

摘要

当前，随着国家基础教育改革的深入、教材一纲多本的实施，教辅类报纸如雨后春笋般地冒了出来，给读者提供了更多的选择的同时又使教辅类报刊拥有的市场和读者群不断分流，产品销售困难，遭遇发展瓶颈，面临着严峻的形势。本文试从教辅类报刊的现状、困境，提出了教辅类报刊生存的对策与出路。%　　With the deepening of reform in national basic edu-cation and the enforcement of one synopsis and several books, teaching supplementary periodicals are burgeoning now.This offers readers more choices and at the same time,contributes to the increasing branching-off of market and readers.As a result, it also poses a great challenge to product marketing and develo-pment. This paper suggests some solutions from the perspective of status quo of teaching supplementary periodicals.