高职院校导向标志探析

摘要

The writer holds that the guidance logo of a higher vocational college plays an important role in campus culture, and it is the symbol of a college and its culture.Based on the analysis of the problems existing in the current college guidance logo,this paper proposes some effective ways to promote its de-velopment and improvement.%　　缺乏科学性、系统性；没有形象就没有地位；既体现校园环境的外在形式也在诠释校园文化的内在品质；导向标志的设计上要找准高职院校在我国教育体系中的地位；在设计导向传达图形符号时一定要体现学院特色；高职院校的导向标志是校园文化的重要组成部分，是学院形象与文化的表征；对促进学院的发展，更好地履行高职院校的社会责任都是有益的。