浅议广告在现代社会的重要作用

摘要

Advertising is a tool to spread the information of a product to customers through certain communication media. In the fierce market competition, good products must be marketed by means of advertising and publicity, as only through adequate advertising and publicity can these products be popularized, es-tablish their enterprise images and form their own brands and public praises, so as to make them undefeated in the market. The importance of advertising originality lies in the effect it can ex-press and convey.%广告是一种传播工具，是将某一商品的信息，通过一定的传播媒介传送给消费者；社会市场竞争激烈，好的产品必须借助于广告宣传，只有通过适当的广告宣传活动，将产品打出去，将自己的企业形象树立起来，才能形成自己的品牌和口碑，从而使企业在商海中立于不败之地。广告创意的重要性在于广告所能阐述传达的效果。