浅谈传播学视域下如何提高高校思想政治教育的实效

摘要

The development of mass communication has a signifi-cant impact on social life, and also puts forward a new topic for the current ideological and political education.As a "dou-ble-edged sword", it brings both challenges and opportunities. How to avoid disadvantages and use it reasonably is an important issue. This article tries to interpret the unique dissemination pro-cess of information, by placing ideological and political education under the vision of communication, and thus puts forward the writer's own views on how to improve the effectiveness of ideolog-ical and political education, which is based on a new perspective.%大众传播的发展对社会生活产生了重大影响，也对当前的高校思想政治教育提出了新的课题。大众传播作为一把“双刃剑”，其不仅带来了机遇也带来了挑战。如何趋利避害，合理利用大众传播？本文试将高校思想政治教育置于传播学的视域下，对这一独特的信息传播过程进行解读，从而立足新视角对如何提高高校思想政治教育的实效提出了自己的看法。