从受众心理看《领导人是怎样炼成的》为何走红

摘要

From the perspective of the audience's psychology, an important reason of the popularization of"How to Be a Leader"is that it fully met the audience's psychological characteristics such as entertainment, interaction, realism and reverse psychology, properly used animation and Internet, and selected appropriate content and subject of publicity. Its easy style made the audience feel relaxed. Meanwhile, it achieved the audience's trust with the attitude of seeking truth from facts.%从受众心理的角度看，《领导人是怎样炼成的》能够走红，其原因在于该片充分把握了受众的娱乐心理、互动心理、求实心理和逆反心理等心理特点，合理运用了动漫、网络等形式和载体，选择了适宜的宣传内容和宣传主体，以清新活泼的风格获得了受众的喜爱，以实事求是的态度获得了受众的信任。