论文化认知在跨文化交际中的重要性

摘要

Culture is a complex social phenomenon.Every cul-ture has its own unique style and essence.Cross-cultural communication activities inevitably involve culture and its relevant elements.If the communicators can't properly notice and understand the differences between local culture and other cultures,they cannot guarantee the success of cross-cultural communication.The writer believes that the correct cultural understanding plays an important role in cross-cultural com-munication.%文化是一种复杂的社会现象，每一种文化都有其独特的风格和内涵。跨文化交际活动不可避免地要涉及文化及其相关要素。交际者如果不能正确认知和体会本土文化与他文化之间的差异性，就不能保证跨文化交际的顺利进行。笔者认为正确的文化认知在跨文化交际中起着举足轻重的作用。